"You just don't see enough normal" critical perspectives on infant-feeding discourse and practice

Research output: Contribution to journalArticle

13 Scopus citations

Abstract

Building on Herndl's concept of critical practice, this article presents a case study of attempts to change the discourse practices surrounding breast-feeding in today's medical environment. To complicate readers' understanding of rhetorical agency, resistance, and discursive change, the author considers the rhetorical efforts of two high-profile physicians alongside those of the nonphysician breast-feeding advocates she interviewed. Ultimately, this dual perspective shows that discursive efforts to change medical practices can fail, even when supported by powerful figures within the medical establishment, if the new ideas communicated in such efforts conflict with long-established material conditions.

Original languageEnglish
Pages (from-to)304-327
Number of pages24
JournalJournal of Business and Technical Communication
Volume19
Issue number3
DOIs
StatePublished - Jul 2005

Keywords

  • Breast-feeding
  • Critical practice
  • Discursive change
  • Health communication
  • Medical discourse

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