TY - JOUR
T1 - "You go girl!"
T2 - Twitter and conversations about sport culture and gender
AU - Sanderson, Jimmy
AU - Gramlich, Kelly
N1 - Publisher Copyright:
© 2016 Human Kinetics, Inc.
PY - 2015
Y1 - 2015
N2 - On August 5, 2014, the San Antonio Spurs of the National Basketball Association (NBA) made history by hiring Becky Hammon as the first full-time, paid assistant coach in mainstream North American sport. Hammon's hiring provided an impetus to examine how Twitter opened avenues for discussions around gender in sport culture to generate and permeate. Using Radian6 social media extraction software a sample of 1,434 tweets were obtained. A thematic analysis was conducted and revealed three themes: (a) opening the space for conversation; (b) offering evidence of sport cultural change and (c) expressing resistance to sport cultural change. The results suggest that Twitter functions as a space where aspects of sport culture are disseminated and contested in ways that transcend traditional media's treatment of these topics. As people share content that is personally meaningful and relevant and participate in shared conversations about sport cultural issues, it invites them to engage in active citizenry through joining in these discussions.
AB - On August 5, 2014, the San Antonio Spurs of the National Basketball Association (NBA) made history by hiring Becky Hammon as the first full-time, paid assistant coach in mainstream North American sport. Hammon's hiring provided an impetus to examine how Twitter opened avenues for discussions around gender in sport culture to generate and permeate. Using Radian6 social media extraction software a sample of 1,434 tweets were obtained. A thematic analysis was conducted and revealed three themes: (a) opening the space for conversation; (b) offering evidence of sport cultural change and (c) expressing resistance to sport cultural change. The results suggest that Twitter functions as a space where aspects of sport culture are disseminated and contested in ways that transcend traditional media's treatment of these topics. As people share content that is personally meaningful and relevant and participate in shared conversations about sport cultural issues, it invites them to engage in active citizenry through joining in these discussions.
UR - http://www.scopus.com/inward/record.url?scp=84982833848&partnerID=8YFLogxK
U2 - 10.1123/ssj.2015-0048
DO - 10.1123/ssj.2015-0048
M3 - Article
AN - SCOPUS:84982833848
VL - 33
SP - 113
EP - 123
JO - Sociology of Sport Journal
JF - Sociology of Sport Journal
SN - 0741-1235
IS - 2
ER -