“You are all loved so much”: Exploring relational maintenance within the context of parasocial relationships.

Research output: Contribution to journalArticlepeer-review

Abstract

This research explores relational maintenance within the context of parasocial relationships. The New Kids on the Block<br>(NKOTB), one of the most popular musical groups in the late 1980s and early 1990s, abruptly disbanded in 1994. In 2008, after a 14-year<br>hiatus, the band announced their reformation. Members of NKOTB blogged about their reunion on the group’s website (www.nkotb.com),<br>and a thematic analysis was conducted, using both deductive and inductive procedures, of 2,122 postings by audience members to these<br>blog entries. Analysis revealed that audience members utilized, in various ways, both positivity and assurance maintenance strategies<br>(Canary, Stafford, Hause, &Wallace, 1993). The results suggest that audience members enacted relational maintenance to express support<br>for NKOTB and to demonstrate that they had remained committed to their parasocial relationship with NKOTB, despite the group’s<br>absence. These actions positively reinforced NKOTB’s decision
Original languageEnglish
Pages (from-to)72-83
JournalJournal of Media Psychology: Theories, Methods, and Applications
StatePublished - 2009

Fingerprint Dive into the research topics of '“You are all loved so much”: Exploring relational maintenance within the context of parasocial relationships.'. Together they form a unique fingerprint.

Cite this