Willingness to pay for water quality improvements: The case of precision application technology

Diane Hite, Darren Hudson, Walaiporn Intarapapong

Research output: Contribution to journalArticlepeer-review

46 Scopus citations

Abstract

A contingent valuation survey conducted in Mississippi is used to assess public willingness to pay for reductions in agricultural nonpoint pollution. The analysis focuses on implementation of a policy to provide farmers with precision application equipment to reduce nutrient runoff. Findings suggest public support exists for such policies. This study also finds that inclusion of debriefing questions can be used to refine willingness-to-pay estimates in contingent valuation studies. A nonparametric scope test suggests respondents are sensitive to level of runoff reduction and associated water-quality benefits.

Original languageEnglish
Pages (from-to)433-449
Number of pages17
JournalJournal of Agricultural and Resource Economics
Volume27
Issue number2
StatePublished - Dec 2002

Keywords

  • Contingent valuation
  • Econometrics
  • Site-specific management
  • Variable-rate technology

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