Why making matters online: The Pinterest-DIY data set (score=see papers presented)

Michelle S. Weintraub, David Sears

Research output: Contribution to conferencePaperpeer-review


The Do-It-Yourself (DIY) community is currently one of the largest creative content communities on Pinterest (Hall et al., 2018), a social networking service (SNS) that encourages users to both share information about creative processes and attempt projects in real life (IRL). Pinterest users share ongoing projects by creating Project “Pins”, which consist of images, videos, and text descriptions of creative content. And yet, while several studies have investigated user behavior in relation to everyday ideation and creativity on the site (Linder et al., 2014, Hu et al., 2018, Mull and Lee, 2014), little is known about the characteristics that lead users to prefer some DIY projects over others. Thus, this paper introduces the Pinterest-DIY data set, which consists of text data mined from 500 DIY project Pins on Pinterest. Using a custom sampling approach, we created a taxonomy of DIY characteristics related to each Pin’s project type, function, materials, and complexity. To measure use
Original languageEnglish
StatePublished - Sep 15 2021


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