Who are they? Visitors to Louisiana’s River Road plantations

Candace Forbes Bright, Perry Carter

Research output: Contribution to journalArticlepeer-review

27 Scopus citations


This article examines the responses of 448 tourists to an exit survey at four Louisiana River Road tourist plantations. We investigate and discuss the relationships between the demographics of the tourists and their interests as they relate to tourist plantations. Cluster analysis of the visitors’ interests indicates that visitors typically fall into one of four interest clusters: “Everything is great!”; “Culture and the Enslaved”; Culture without the Enslaved”; or “Everything is just Okay”. Several plantation managerial and theoretical implications are discussed, as well as suggestions for future research directions.

Original languageEnglish
Pages (from-to)262-274
Number of pages13
JournalJournal of Heritage Tourism
Issue number3
StatePublished - Nov 2 2016


  • River Road plantation
  • Tourism
  • Tourist demographics
  • Tourist interests


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