Où se loge le modèle TAM dans le cerveau? Les mécanismes neuronaux sous-jacents à l'adoption de technologie

Translated title of the contribution: Where does TAM reside in the brain? The neural mechanisms underlying technology adoption

Angelika Dimoka, Fred D. Davis

Research output: Contribution to conferencePaperpeer-review

46 Scopus citations

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Engineering & Materials Science