When words collide online: How writing style and video intensity affect cognitive processing of online news

Kevin Wise, Paul Bolls, Justin Myers, Miglena Sternadori

Research output: Contribution to journalArticle

19 Scopus citations

Abstract

This experiment explored how the writing style of online news, defined as inverted pyramid versus narrative, affects the cognitive processing of accompanying video clips. Forty seven participants read 4 online news stories and viewed the accompanying video clips. Results suggested that reading inverted pyramid stories may require allocation of more cognitive resources to encoding a related video clip. Recognition for story details was more accurate for stories in narrative than inverted pyramid style. Results are discussed in terms of a distinction between cognitive processing involved in "getting there" versus "being there" during exposure to online news.

Original languageEnglish
Pages (from-to)532-546
Number of pages15
JournalJournal of Broadcasting and Electronic Media
Volume53
Issue number4
DOIs
StatePublished - Oct 2009

Fingerprint Dive into the research topics of 'When words collide online: How writing style and video intensity affect cognitive processing of online news'. Together they form a unique fingerprint.

  • Cite this