Abstract
This experiment explored how the writing style of online news, defined as inverted pyramid versus narrative, affects the cognitive processing of accompanying video clips. Forty seven participants read 4 online news stories and viewed the accompanying video clips. Results suggested that reading inverted pyramid stories may require allocation of more cognitive resources to encoding a related video clip. Recognition for story details was more accurate for stories in narrative than inverted pyramid style. Results are discussed in terms of a distinction between cognitive processing involved in "getting there" versus "being there" during exposure to online news.
| Original language | English |
|---|---|
| Pages (from-to) | 532-546 |
| Number of pages | 15 |
| Journal | Journal of Broadcasting and Electronic Media |
| Volume | 53 |
| Issue number | 4 |
| DOIs | |
| State | Published - Oct 2009 |