When we increase fear, do we dampen hope? Using narrative persuasion to promote human papillomavirus vaccination in China

Sixiao Liu, Janet Z. Yang, Haoran Chu

Research output: Contribution to journalArticlepeer-review

7 Scopus citations

Abstract

This study examines the use of narrative persuasion in promoting human papillomavirus vaccination. Compared to non-narrative message, the narrative message increased perceived severity of human papillomavirus, which influenced vaccination intention through heightened fear. The narrative message also dampened hope and subsequently decreased vaccination intention. This research attests to the effectiveness of narrative persuasion in vaccination promotion, but also offers important caveat for message design—egocentric efficacy information is crucial in narrative persuasion designed to motivate preventive health behaviors.

Original languageEnglish
Pages (from-to)1999-2009
Number of pages11
JournalJournal of Health Psychology
Volume26
Issue number11
DOIs
StatePublished - Sep 2021

Keywords

  • China
  • HPV vaccination
  • fear
  • hope
  • narrative persuasion

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