When donating is liberating: The role of product and consumer characteristics in the appeal of cause-related products

Yael Zemack-Rugar, Rebecca Rabino, Lisa A Cavanaugh, Gavan J Fitzsimons

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)213-230
JournalJournal of Consumer Psychology
StatePublished - Apr 2016

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