Original language | English |
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Pages (from-to) | 213-230 |
Journal | Journal of Consumer Psychology |
State | Published - Apr 2016 |
When donating is liberating: The role of product and consumer characteristics in the appeal of cause-related products
Yael Zemack-Rugar, Rebecca Rabino, Lisa A Cavanaugh, Gavan J Fitzsimons
Research output: Contribution to journal › Article › peer-review