When donating is liberating: The role of product and consumer characteristics in the appeal of cause-related products

Yael Zemack-Rugar, Rebecca Rabino, Lisa A Cavanaugh, Gavan J Fitzsimons

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	213-230
Journal	Journal of Consumer Psychology
State	Published - Apr 2016

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@article{61328efd60424d90af4483054aa87b97,

title = "When donating is liberating: The role of product and consumer characteristics in the appeal of cause-related products",

author = "Yael Zemack-Rugar and Rebecca Rabino and Cavanaugh, {Lisa A} and Fitzsimons, {Gavan J}",

year = "2016",

month = apr,

language = "English",

pages = "213--230",

journal = "Journal of Consumer Psychology",

}