When do people generate their best ideas?

Brian R. Johnson, Keith S. Jones

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Using the electronic brainstorming technique, participants brainstormed ideas in three-person groups. After brainstorming for 15 minutes, participants received a paper transcript that contained all of their generated ideas and then they were asked to individually select the five best ideas. When selecting ideas, participants had an affinity for ideas that were generated early. For instance, 23% of participants selected the very first idea that was generated as their very best idea. Furthermore, over half of the participants (51%) selected one of the first five ideas that were generated as their very best idea. This was notable considering the average group generated 55 ideas. This finding may be beneficial in that it could shorten the brainstorming process.

Original languageEnglish
Title of host publication52nd Human Factors and Ergonomics Society Annual Meeting, HFES 2008
PublisherHuman Factors and Ergonomics Society Inc.
Pages1345-1349
Number of pages5
ISBN (Print)9781605606859
DOIs
StatePublished - 2008
Event52nd Human Factors and Ergonomics Society Annual Meeting, HFES 2008 - New York, NY, United States
Duration: Sep 22 2008Sep 26 2008

Publication series

NameProceedings of the Human Factors and Ergonomics Society
Volume2
ISSN (Print)1071-1813

Conference

Conference52nd Human Factors and Ergonomics Society Annual Meeting, HFES 2008
CountryUnited States
CityNew York, NY
Period09/22/0809/26/08

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