What Side Are You On? An Examination of the Persuasive Message Factors in Proposition 37 Videos on YouTube

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	68-82
Journal	Journal of Applied Communications
DOIs	https://doi.org/10.4148/1051-0834.1231
State	Published - 2016

Access to Document

@article{1ae9036f61ba4a29b25d66d016899aef,

title = "What Side Are You On? An Examination of the Persuasive Message Factors in Proposition 37 Videos on YouTube",

author = "(Krause), {Amber McCord} and Courtney Meyers and Erica Irlbeck and Leslie Chambers",

year = "2016",

doi = "10.4148/1051-0834.1231",

language = "English",

pages = "68--82",

journal = "Journal of Applied Communications",

publisher = "New Prairie Press",

}

TY - JOUR

T1 - What Side Are You On? An Examination of the Persuasive Message Factors in Proposition 37 Videos on YouTube

AU - (Krause), Amber McCord

AU - Meyers, Courtney

AU - Irlbeck, Erica

AU - Chambers, Leslie

PY - 2016

Y1 - 2016

U2 - 10.4148/1051-0834.1231

DO - 10.4148/1051-0834.1231

M3 - Article

SP - 68

EP - 82

JO - Journal of Applied Communications

JF - Journal of Applied Communications

ER -