This study aims to investigate the factors influencing the success of MOOCs. By adopting a learning model, we map in-platform information into three categories: presage, process, and product. We propose that factors related to learners, instructors, courses, platforms, and learning activities influence completion rate and course evaluation. We analyze in-platform information about 1,000 business analytics courses from Udemy. We find that learners consider price when evaluating courses. However, price is not a motivation to complete courses. Instructors can increase the completion rate by providing short videos and posting regular assignments. Also, there is no need to post information on the MOOCs platforms if the information is common for most courses. This study enriches the understanding of learners' behavior in MOOCs environment by elaborating on the relationship between in-platform factors and the success of MOOCs. The findings provide practical implications on information management in MOOCs platforms.