TY - GEN
T1 - What Makes a Massive Open Online Courses (MOOCs) excellent? An investigation in business analytics courses
AU - Wang, Ying
AU - Song, Jaeki
N1 - Publisher Copyright:
© AMCIS 2021.
PY - 2021
Y1 - 2021
N2 - This study aims to investigate the factors influencing the success of MOOCs. By adopting a learning model, we map in-platform information into three categories: presage, process, and product. We propose that factors related to learners, instructors, courses, platforms, and learning activities influence completion rate and course evaluation. We analyze in-platform information about 1,000 business analytics courses from Udemy. We find that learners consider price when evaluating courses. However, price is not a motivation to complete courses. Instructors can increase the completion rate by providing short videos and posting regular assignments. Also, there is no need to post information on the MOOCs platforms if the information is common for most courses. This study enriches the understanding of learners' behavior in MOOCs environment by elaborating on the relationship between in-platform factors and the success of MOOCs. The findings provide practical implications on information management in MOOCs platforms.
AB - This study aims to investigate the factors influencing the success of MOOCs. By adopting a learning model, we map in-platform information into three categories: presage, process, and product. We propose that factors related to learners, instructors, courses, platforms, and learning activities influence completion rate and course evaluation. We analyze in-platform information about 1,000 business analytics courses from Udemy. We find that learners consider price when evaluating courses. However, price is not a motivation to complete courses. Instructors can increase the completion rate by providing short videos and posting regular assignments. Also, there is no need to post information on the MOOCs platforms if the information is common for most courses. This study enriches the understanding of learners' behavior in MOOCs environment by elaborating on the relationship between in-platform factors and the success of MOOCs. The findings provide practical implications on information management in MOOCs platforms.
KW - Guided LDA
KW - Information management
KW - Learning activities
KW - MOOCs
KW - Platform
KW - Regression
KW - Udemy
UR - http://www.scopus.com/inward/record.url?scp=85118611027&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:85118611027
T3 - 27th Annual Americas Conference on Information Systems, AMCIS 2021
BT - 27th Annual Americas Conference on Information Systems, AMCIS 2021
PB - Association for Information Systems
T2 - 27th Annual Americas Conference on Information Systems, AMCIS 2021
Y2 - 9 August 2021 through 13 August 2021
ER -