What makes a good radio remote: factors leading to perceived cost-effective and well-received on-site promotional sales events

Leslie Chambers, Jeffrey Wilkinson, Benjamin Bates, Steven McClung

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	716-730
Journal	Journal of Broadcasting & Electronic Media
State	Published - 2000

Cite this

@article{9f97d153c99445799fc6889e28be4bd8,

title = "What makes a good radio remote: factors leading to perceived cost-effective and well-received on-site promotional sales events",

author = "Leslie Chambers and Jeffrey Wilkinson and Benjamin Bates and Steven McClung",

year = "2000",

language = "English",

pages = "716--730",

journal = "Journal of Broadcasting & Electronic Media",

publisher = "Routledge",

}

TY - JOUR

T1 - What makes a good radio remote: factors leading to perceived cost-effective and well-received on-site promotional sales events

AU - Chambers, Leslie

AU - Wilkinson, Jeffrey

AU - Bates, Benjamin

AU - McClung, Steven

PY - 2000

Y1 - 2000

M3 - Article

SP - 716

EP - 730

JO - Journal of Broadcasting & Electronic Media

JF - Journal of Broadcasting & Electronic Media

ER -