What makes a good radio remote: Factors leading to perceived cost-effective and well-received on-site radio promotional sales events

Jeffrey S. Wilkinson, Benjamin J. Bates, Todd Chambers, Steven R. McClung

Research output: Contribution to journalArticlepeer-review

Abstract

In the U.S., the on-site radio remote is commonly used to generate listener interest in the station and the client. Factors that were most important to stations, businesses, and audience members were studied in five radio markets. Investigators attended 30 remotes, collecting usable responses from 432 attendees of remotes, 31 radio station personnel and 14 businesses. Results suggested that Location, Product, Giveaways, and Station Personalities were most important to having a successful radio remote.

Original languageEnglish
Pages (from-to)716-730
Number of pages15
JournalJournal of Broadcasting and Electronic Media
Volume44
Issue number4
DOIs
StatePublished - 2000

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