TY - JOUR
T1 - What makes a good radio remote
T2 - Factors leading to perceived cost-effective and well-received on-site radio promotional sales events
AU - Wilkinson, Jeffrey S.
AU - Bates, Benjamin J.
AU - Chambers, Todd
AU - McClung, Steven R.
N1 - Funding Information:
This study was funded by grants from the National Association of Broadcasters and the Department of Broadcasting at the University of Tennessee, Knoxville.
PY - 2000
Y1 - 2000
N2 - In the U.S., the on-site radio remote is commonly used to generate listener interest in the station and the client. Factors that were most important to stations, businesses, and audience members were studied in five radio markets. Investigators attended 30 remotes, collecting usable responses from 432 attendees of remotes, 31 radio station personnel and 14 businesses. Results suggested that Location, Product, Giveaways, and Station Personalities were most important to having a successful radio remote.
AB - In the U.S., the on-site radio remote is commonly used to generate listener interest in the station and the client. Factors that were most important to stations, businesses, and audience members were studied in five radio markets. Investigators attended 30 remotes, collecting usable responses from 432 attendees of remotes, 31 radio station personnel and 14 businesses. Results suggested that Location, Product, Giveaways, and Station Personalities were most important to having a successful radio remote.
UR - http://www.scopus.com/inward/record.url?scp=33751278545&partnerID=8YFLogxK
U2 - 10.1207/s15506878jobem4404_12
DO - 10.1207/s15506878jobem4404_12
M3 - Article
AN - SCOPUS:33751278545
VL - 44
SP - 716
EP - 730
JO - Journal of Broadcasting and Electronic Media
JF - Journal of Broadcasting and Electronic Media
SN - 0883-8151
IS - 4
ER -