What Is Macromarketing: A Colloquium: Part I

Shelby D. Hunt, Donald L. Shawver, William G. Nickels, Phillip D. White, R. Chaganti, Soren Heede

Research output: Contribution to journalArticlepeer-review

7 Scopus citations
Original languageEnglish
Pages (from-to)7
Number of pages1
JournalJournal of Macromarketing
Volume1
Issue number1
DOIs
StatePublished - Mar 1981

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