What Is Macromarketing: A Colloquium: Part I

Shelby D. Hunt; Donald L. Shawver; William G. Nickels; Phillip D. White; R. Chaganti; Soren Heede

doi:10.1177/027614678100100102

What Is Macromarketing: A Colloquium: Part I

Shelby D. Hunt, Donald L. Shawver, William G. Nickels, Phillip D. White, R. Chaganti, Soren Heede

Business Administration

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7 Scopus citations

Original language	English
Pages (from-to)	7
Number of pages	1
Journal	Journal of Macromarketing
Volume	1
Issue number	1
DOIs	https://doi.org/10.1177/027614678100100102
State	Published - Mar 1981

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title = "What Is Macromarketing: A Colloquium: Part I",

author = "Hunt, {Shelby D.} and Shawver, {Donald L.} and Nickels, {William G.} and White, {Phillip D.} and R. Chaganti and Soren Heede",

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AU - Hunt, Shelby D.

AU - Shawver, Donald L.

AU - Nickels, William G.

AU - White, Phillip D.

AU - Chaganti, R.

AU - Heede, Soren

PY - 1981/3

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JO - Journal of Macromarketing

JF - Journal of Macromarketing

SN - 0276-1467

IS - 1

ER -

What Is Macromarketing: A Colloquium: Part I

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