Original language | English |
---|---|
Pages (from-to) | 7 |
Number of pages | 1 |
Journal | Journal of Macromarketing |
Volume | 1 |
Issue number | 1 |
DOIs | |
State | Published - Mar 1981 |
What Is Macromarketing: A Colloquium: Part I
Shelby D. Hunt, Donald L. Shawver, William G. Nickels, Phillip D. White, R. Chaganti, Soren Heede
Research output: Contribution to journal › Article › peer-review
7
Scopus
citations