What Is Macromarketing: A Colloquium: Part I

Shelby D. Hunt, Donald L. Shawver, William G. Nickels, Phillip D. White, R. Chaganti, Soren Heede

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@article{25c144bf58bf455eb3219a2c20eb0045,

title = "What Is Macromarketing: A Colloquium: Part I",

author = "Hunt, {Shelby D.} and Shawver, {Donald L.} and Nickels, {William G.} and White, {Phillip D.} and R. Chaganti and Soren Heede",

year = "1981",

month = mar,

doi = "10.1177/027614678100100102",

language = "English",

volume = "1",

pages = "7",

journal = "Journal of Macromarketing",

issn = "0276-1467",

number = "1",

}

TY - JOUR

T1 - What Is Macromarketing

T2 - A Colloquium: Part I

AU - Hunt, Shelby D.

AU - Shawver, Donald L.

AU - Nickels, William G.

AU - White, Phillip D.

AU - Chaganti, R.

AU - Heede, Soren

PY - 1981/3

Y1 - 1981/3

UR - http://www.scopus.com/inward/record.url?scp=84970696472&partnerID=8YFLogxK

U2 - 10.1177/027614678100100102

DO - 10.1177/027614678100100102

M3 - Article

AN - SCOPUS:84970696472

VL - 1

SP - 7

JO - Journal of Macromarketing

JF - Journal of Macromarketing

SN - 0276-1467

IS - 1

ER -