TY - JOUR
T1 - What do intention scales measure?
AU - Davis, Fred D.
AU - Warshaw, Paul R.
PY - 1992/10
Y1 - 1992/10
N2 - The present study presents evidence that standard 7-point behavioral intention (61) scales, including those recommended by Fishbein and Ajzen (e.g., Ajzen & Fishbein, 1980), actually measure behavioral expectation (BE) much of the time. Three experiments, in which a total of 203 American students were used as subjects, spanned two distinct methodologies for assessing what subjects meant by their BI scale responses, two different 7-point intention scale formats, and 16 different target behaviors. For the behaviors studied, the subjects gave their BEs in response to BI questions 43.6% of the time overall, ranging from 12.8% (smoking cigarettes) to 72.7% (spill food or drink).
AB - The present study presents evidence that standard 7-point behavioral intention (61) scales, including those recommended by Fishbein and Ajzen (e.g., Ajzen & Fishbein, 1980), actually measure behavioral expectation (BE) much of the time. Three experiments, in which a total of 203 American students were used as subjects, spanned two distinct methodologies for assessing what subjects meant by their BI scale responses, two different 7-point intention scale formats, and 16 different target behaviors. For the behaviors studied, the subjects gave their BEs in response to BI questions 43.6% of the time overall, ranging from 12.8% (smoking cigarettes) to 72.7% (spill food or drink).
UR - http://www.scopus.com/inward/record.url?scp=0041696300&partnerID=8YFLogxK
U2 - 10.1080/00221309.1992.9921181
DO - 10.1080/00221309.1992.9921181
M3 - Article
AN - SCOPUS:0041696300
VL - 119
SP - 391
EP - 407
JO - Journal of General Psychology
JF - Journal of General Psychology
SN - 0022-1309
IS - 4
ER -