TY - JOUR
T1 - Weighing in on the coaching decision
T2 - Discussing sports and race online
AU - Sanderson, Jimmy
N1 - Copyright:
Copyright 2018 Elsevier B.V., All rights reserved.
PY - 2010
Y1 - 2010
N2 - The online consumption of sport is becoming increasingly popular among sports fans. This study examined how fans used computer-mediated communication to discuss allegations of racism in American Division I College Football hiring practices. A thematic analysis of 1,254 postings to an ESPN.com discussion forum revealed that fans addressed the issue through messages of (a) transference, (b) irrelevance, (c) reverse racism, and (d) recognition. Results suggest that the online commentary (re)produced an ideology that (a) claims racism as nonexistent, (b) blames the victims of racism for their underrepresentation, and (c) suggests any lingering racism is against Whites (e.g., Whites are victims of reverse discrimination). The findings reveal how computer-mediated communication domains are important sites for examining how fans' messages (re)produce societal beliefs about the role and relevance of race in sport.
AB - The online consumption of sport is becoming increasingly popular among sports fans. This study examined how fans used computer-mediated communication to discuss allegations of racism in American Division I College Football hiring practices. A thematic analysis of 1,254 postings to an ESPN.com discussion forum revealed that fans addressed the issue through messages of (a) transference, (b) irrelevance, (c) reverse racism, and (d) recognition. Results suggest that the online commentary (re)produced an ideology that (a) claims racism as nonexistent, (b) blames the victims of racism for their underrepresentation, and (c) suggests any lingering racism is against Whites (e.g., Whites are victims of reverse discrimination). The findings reveal how computer-mediated communication domains are important sites for examining how fans' messages (re)produce societal beliefs about the role and relevance of race in sport.
KW - CMC
KW - Coaching
KW - College football
KW - Computer-mediated communication
KW - Discussion boards
KW - Racism
KW - Reverse racism
UR - http://www.scopus.com/inward/record.url?scp=77955130656&partnerID=8YFLogxK
U2 - 10.1177/0261927X10368834
DO - 10.1177/0261927X10368834
M3 - Article
AN - SCOPUS:77955130656
VL - 29
SP - 301
EP - 320
JO - Journal of Language and Social Psychology
JF - Journal of Language and Social Psychology
SN - 0261-927X
IS - 3
ER -