Web presence of universities: Is higher education sending the right message online?

Elizabeth M. Will, Coy Callison

Research output: Contribution to journalArticle

19 Scopus citations

Abstract

Web sites of the 3738 U.S.-based colleges and universities were sampled and analyzed to determine how higher education employs the internet to communicate to key publics overall and students in particular. Analyses revealed prospective donors are the most often-targeted public followed by faculty/staff. Prospective and current students followed. In better news to students, the five items students most often seek on the Web were the five most common items linked from university home pages.

Original languageEnglish
Pages (from-to)180-183
Number of pages4
JournalPublic Relations Review
Volume32
Issue number2
DOIs
StatePublished - Jun 2006

Keywords

  • College
  • Internet
  • Public relations
  • University
  • Web

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