Viewer attention to ESPN’s mosaic screen: An eye-tracking investigation.

Robert Cummins; Lakshminarayana Tirumala; Jillian M Lellis

Viewer attention to ESPN’s mosaic screen: An eye-tracking investigation.

Robert Cummins, Lakshminarayana Tirumala, Jillian M Lellis

JOUR and Creative Media Industries

Research output: Contribution to journal › Article › peer-review

Abstract

Sports broadcasters have traditionally pioneered innovative techniques for the broadcast of media sports. One recent technique is a mosaic screen, which presents multiple streams of video simultaneously. This study used eye tracking to examine how viewer attention is distributed among multiple screen elements. Attention varied as a function of element size, game play, and repeated exposure. In addition, participants with greatest interest in sports evaluated the format more positively than those with less interest in sports.

Original language	English
Pages (from-to)	23-54
Journal	Journal of Sports Media
State	Published - Jan 2011

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abstract = "Sports broadcasters have traditionally pioneered innovative techniques for the broadcast of media sports. One recent technique is a mosaic screen, which presents multiple streams of video simultaneously. This study used eye tracking to examine how viewer attention is distributed among multiple screen elements. Attention varied as a function of element size, game play, and repeated exposure. In addition, participants with greatest interest in sports evaluated the format more positively than those with less interest in sports.",

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