Viewer attention to ESPN’s mosaic screen: An eye-tracking investigation.

Robert Cummins, Lakshminarayana Tirumala, Jillian M Lellis

Research output: Contribution to journalArticlepeer-review


Sports broadcasters have traditionally pioneered innovative techniques for the broadcast of media sports. One recent technique is a mosaic screen, which presents multiple streams of video simultaneously. This study used eye tracking to examine how viewer attention is distributed among multiple screen elements. Attention varied as a function of element size, game play, and repeated exposure. In addition, participants with greatest interest in sports evaluated the format more positively than those with less interest in sports.
Original languageEnglish
Pages (from-to)23-54
JournalJournal of Sports Media
StatePublished - Jan 2011


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