TY - JOUR
T1 - Viewer attention to ESPN’s mosaic screen: An eye-tracking investigation.
AU - Cummins, Robert
AU - Tirumala, Lakshminarayana
AU - Lellis, Jillian M
PY - 2011/1
Y1 - 2011/1
N2 - Sports broadcasters have traditionally pioneered innovative techniques for the broadcast of media sports. One recent technique is a mosaic screen, which presents multiple streams of video simultaneously. This study used eye tracking to examine how viewer attention is distributed among multiple screen elements. Attention varied as a function of element size, game play, and repeated exposure. In addition, participants with greatest interest in sports evaluated the format more positively than those with less interest in sports.
AB - Sports broadcasters have traditionally pioneered innovative techniques for the broadcast of media sports. One recent technique is a mosaic screen, which presents multiple streams of video simultaneously. This study used eye tracking to examine how viewer attention is distributed among multiple screen elements. Attention varied as a function of element size, game play, and repeated exposure. In addition, participants with greatest interest in sports evaluated the format more positively than those with less interest in sports.
M3 - Article
SP - 23
EP - 54
JO - Journal of Sports Media
JF - Journal of Sports Media
ER -