Using NVivo to Answer the Challenges of Qualitative Research in Professional Communication: Benefits and Best Practices

Ryan S Hoover, Amy Koerber

Research output: Contribution to journalArticle

Abstract

Recent updates in qualitative data analysis software have provided the qualitative researcher in professional communication with powerful tools to assist in the research process. In this tutorial, we provide a brief overview of what software choices are available and discuss features of NVivo, one prominent choice. We then use our experiences with the software to discuss how it has benefited our efficiency, multiplicity, and transparency. We end with a compilation of best practices for using the software.
Original languageEnglish
Pages (from-to)68-82
JournalIEEE Transactions on Professional Communication
StatePublished - Apr 2011

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