Using NVivo to answer the challenges of qualitative research in professional communication: Benefits and best practices: Tutorial

Ryan S. Hoover, Amy L. Koerber

Research output: Contribution to journalArticlepeer-review

52 Scopus citations

Abstract

Recent updates in qualitative data-analysis software have provided the qualitative researcher in professional communication with powerful tools to assist in the research process. In this tutorial, we provide a brief overview of what software choices are available and discuss features of NVivo, one prominent choice. We then use our experiences with the software to discuss how it enhances three specific dimensions of our research: efficiency, multiplicity, and transparency. We end with a compilation of best practices for using the software.

Original languageEnglish
Article number5337919
Pages (from-to)68-82
Number of pages15
JournalIEEE Transactions on Professional Communication
Volume54
Issue number1
DOIs
StatePublished - Mar 2011

Keywords

  • CAQDAS
  • NVivo
  • Qualitative data-analysis software
  • Qualitative research

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