Using cultivation theory to understand american college students’ perceptions of Arabs in the media

Samer Melhem; Narissra M. Punyanunt-Carter

doi:10.1080/13602004.2019.1625258

Using cultivation theory to understand american college students’ perceptions of Arabs in the media

Samer Melhem, Narissra M. Punyanunt-Carter

CoMC Dept of COMS

Research output: Contribution to journal › Article › peer-review

1 Scopus citations

Abstract

Research has shown that Arab portrayals on television have an effect on viewers’ beliefs about Arabs in general. Based on questionnaire responses from 429 undergraduate students, this study sought to examine perceptions of Arabs on television. Results revealed that college students have predominantly antagonistic views about Arabs in general and on television. These findings suggest that television can affect the way college students view reality regarding Arabs and how these perceptions can perpetuate negative stereotypes.

Original language	English
Pages (from-to)	259-271
Number of pages	13
Journal	Journal of Muslim Minority Affairs
Volume	39
Issue number	2
DOIs	https://doi.org/10.1080/13602004.2019.1625258
State	Published - Apr 3 2019

Keywords

Arabs
College students perceptions
Cultivation theory
Media
Television

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Using cultivation theory to understand american college students’ perceptions of Arabs in the media

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Keywords

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