Using cultivation theory to analyze college student attitudes about the dating process following exposure to romantic films

Emilio S. Hernandez, Narissra Maria Punyanunt-Carter

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

This cultivation study focuses on romantic cinema and questions whether individuals who are heavy viewers of romance films believe that beauty is a form of power. One-hundred and forty first-year college students were given a 32-item survey that asked if exposure to romantic films significantly affected their attitudes about dating. The results showed significant correlation between college attitudes about beauty and the frequency of viewing romantic films. The effect was even stronger among females.

Original languageEnglish
Title of host publicationTelevision and Romance
Subtitle of host publicationStudies, Observations and Interpretations
PublisherNova Science Publishers, Inc.
Pages151-172
Number of pages22
ISBN (Electronic)9781634850926
ISBN (Print)9781634850773
StatePublished - Jan 1 2016

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