TY - JOUR
T1 - US consumer purchasing decisions and demand for apparel
AU - Fadiga, Mohamadou L.
AU - Misra, Sukant K.
AU - Ramirez, Octavio A.
PY - 2005/12/1
Y1 - 2005/12/1
N2 - Purpose The purpose of this is study is to identify sources of demand growth for apparel in the US based on consumer demographic profiles, regions, and product characteristics. Design/methodology/approach A two-step procedure was utilized to model, estimate, and analyze purchasing decision and consumer demand for nine apparel products (male shirts, shorts, jeans and slacks and female slacks, skirts, shorts, dresses and jeans). This study is based on a survey conducted by the American shoppers' panel, which collects consumption data of various garments, socioeconomic profiles, and product characteristics. Findings The results indicate that purchase decisions are determined by garments' own prices, age, female employment, gender, regions, and the presence of children. The study also shows evidence that the effect of product-specific pricing strategies would be limited to the targeted products and the origin of the product has minimal effect on consumer expenditures on apparel. Originality/value This study is one of the few that have used disaggregated apparel products and detailed demographic factors, thus has clear marketing implications and can be useful to the apparel industry.
AB - Purpose The purpose of this is study is to identify sources of demand growth for apparel in the US based on consumer demographic profiles, regions, and product characteristics. Design/methodology/approach A two-step procedure was utilized to model, estimate, and analyze purchasing decision and consumer demand for nine apparel products (male shirts, shorts, jeans and slacks and female slacks, skirts, shorts, dresses and jeans). This study is based on a survey conducted by the American shoppers' panel, which collects consumption data of various garments, socioeconomic profiles, and product characteristics. Findings The results indicate that purchase decisions are determined by garments' own prices, age, female employment, gender, regions, and the presence of children. The study also shows evidence that the effect of product-specific pricing strategies would be limited to the targeted products and the origin of the product has minimal effect on consumer expenditures on apparel. Originality/value This study is one of the few that have used disaggregated apparel products and detailed demographic factors, thus has clear marketing implications and can be useful to the apparel industry.
KW - Buying behaviour
KW - Clothing
KW - United States of America
UR - http://www.scopus.com/inward/record.url?scp=26944456896&partnerID=8YFLogxK
U2 - 10.1108/13612020510620759
DO - 10.1108/13612020510620759
M3 - Article
AN - SCOPUS:26944456896
SN - 1361-2026
VL - 9
SP - 367
EP - 379
JO - Journal of Fashion Marketing and Management: An International Journal
JF - Journal of Fashion Marketing and Management: An International Journal
IS - 4
ER -