Urban Extension Clientele Competencies by Mass Media Delivery Strategy

As Extension broadens its mission to include more urban clientele, information on the best delivery strategies to reach urban clientele is needed. The study reported here examined the effect of mass media delivery methods on urban Extension clientele's knowledge about landscape maintenance. The population for the study was 159 participants, randomly assigned to one of four treatment groups or control group, attending two garden seminars. The findings in the study support the notion that mass media delivery strategies such as newspaper, video, and fact sheets are at least as effective in educating clientele as face-to-face delivery strategies.