Understanding users’ continuance intentions to use smart-connected sports products

Jaeki Song, Junghwan Kim, Kwangmin Cho

Research output: Contribution to journalArticlepeer-review

11 Scopus citations

Abstract

The authors investigate the salient factors that influence users’ continuance intentions to use smart-connected sports products. Drawing on the theory of planned behavior (TPB), they propose that three major factors—attitude, social comparison as social influence, and perceived behavioral control—significantly influence users’ continuance intentions. Smart-connected sports product users (N = 236) participated in this study. Collected data were analyzed using Partial Least Squares (PLS) modeling. Results suggest two different attitudinal beliefs—technology-related (perceived usefulness) and fashion-related (perceived comfort) factors—of smart-connected sports products influence attitudes toward the products and that control-related factors (technical functionality and facilitating conditions) play a role in regulating users’ volitional behaviors from their intentions. The authors highlight user beliefs of smart-connected sports products based on TPB and propose a concrete, practical set of factors that practitioners might manipulate to facilitate users’ continuance intentions to use smart-connected sports products.

Original languageEnglish
Pages (from-to)477-490
Number of pages14
JournalSport Management Review
Volume21
Issue number5
DOIs
StatePublished - Nov 2018

Keywords

  • Continuance intention
  • Perceived behavioral control
  • Smart-connected sports products
  • Theory of planned behavior
  • Wristband activity trackers

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