Two-Factor Risk Preference for Investment Market and Credit Card Risk

Patrick Payne, Sarah Asebedo

Research output: Contribution to journalArticlepeer-review


This study proposes a new “two-factor” risk preference metric and assesses its effectiveness in predicting financial satisfaction under two risk domains: investment market risk and credit card risk. The factors in our two-factor assessment are risk tolerance and financial self-efficacy (FSE), both of which have theoretical and empirical support as measures of risk attitudes. We explore a range of specifications for the two-factor risk preference (TRP) metric and find it is effective in predicting financial satisfaction under uncertainty. Within the TRP framework, FSE emerged as a robust predictor of the financial satisfaction of credit card users regardless of respondents’ risk tolerance level; similar results were found for investment market equity owners. Overall, this study presents evidence that suggests risk tolerance and FSE capture different aspects of risk attitudes and are more effective at predicting risk preferences together than either one alone. Results suggest that finan
Original languageEnglish
Pages (from-to)1-21
JournalFinancial Planning Review
StatePublished - 2019


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