Tutorials on Google Analytics: How to Craft a Web Analytics Report for a Library Web Site

Libraries, along with other information service institutions, have entered a digital era where resources are presented electronically through various digital platforms. The library website functions as the main source of information to patrons as well as a community outreach tool. Many library services now either succeed or fail based on how well users interact with the institution’s website. In order to evaluate the effectiveness of library services, it thus becomes important for libraries to measure the performance of library websites. Web analytics is the ideal tool to answer questions regarding the evaluation of website performance. However, web analytics can be hard to understand for those who do not have the time to familiarize themselves with all the terms and data. Writing a thorough web analytics report can help make web analytics easier to digest for administrators or website stakeholders. This tutorial provides step by step instructions on how to craft a web analytics repo