Transforming marketing research education of the future: the role of intelligent agent technologies (IATs) in enhancing student learning

Ashutosh Dixit, Mayukh Dass, Glenna C Pendleton, William J Lundstrom

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@article{9bb98d743b104af8b1b5eddc95f035da,

title = "Transforming marketing research education of the future: the role of intelligent agent technologies (IATs) in enhancing student learning",

author = "Ashutosh Dixit and Mayukh Dass and Pendleton, {Glenna C} and Lundstrom, {William J}",

year = "2013",

language = "English",

pages = "801 -- 814",

journal = "Atlantic Marketing Journal",

}