Transforming marketing research education of the future: the role of intelligent agent technologies (IATs) in enhancing student learning

Ashutosh Dixit, Mayukh Dass, Glenna C Pendleton, William J Lundstrom

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)801 - 814
JournalAtlantic Marketing Journal
StatePublished - 2013

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