Original language | English |
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Pages (from-to) | 801 - 814 |
Journal | Atlantic Marketing Journal |
State | Published - 2013 |
Transforming marketing research education of the future: the role of intelligent agent technologies (IATs) in enhancing student learning
Ashutosh Dixit, Mayukh Dass, Glenna C Pendleton, William J Lundstrom
Research output: Contribution to journal › Article › peer-review