Transforming Marketing Research Education of the Future: The Role of Intelligent Agent Technologies (IATs) in Enhancing Student Learning

Mayukh Dass, Ashutosh Dixit, Glenna C Pendelton, William J Lundstorm

Research output: Contribution to journal › Article › peer-review

Cite this

@article{242c083436674130b4dc0cdf43f0bd67,

title = "Transforming Marketing Research Education of the Future: The Role of Intelligent Agent Technologies (IATs) in Enhancing Student Learning",

author = "Mayukh Dass and Ashutosh Dixit and Pendelton, {Glenna C} and Lundstorm, {William J}",

year = "2014",

language = "English",

pages = "801 -- 814",

journal = "Atlantic Marketing Journal",

}