Original language | English |
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Pages (from-to) | 801 - 814 |
Journal | Atlantic Marketing Journal |
State | Published - 2014 |
Transforming Marketing Research Education of the Future: The Role of Intelligent Agent Technologies (IATs) in Enhancing Student Learning
Mayukh Dass, Ashutosh Dixit, Glenna C Pendelton, William J Lundstorm
Research output: Contribution to journal › Article › peer-review