Transforming Marketing Research Education of the Future: The Role of Intelligent Agent Technologies (IATs) in Enhancing Student Learning

Mayukh Dass, Ashutosh Dixit, Glenna C Pendelton, William J Lundstorm

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)801 - 814
JournalAtlantic Marketing Journal
StatePublished - 2014

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