Transforming Consumer Decision Making in E-Commerce: A Case for Compensatory Decision Aids

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	72
Journal	Transforming E-Business Practices and Applications: Emerging Technologies and Concepts: Emerging Technologies and Concepts
State	Published - 2009

Cite this

@article{10909f672dc4453ba90f363c60f6e0c7,

title = "Transforming Consumer Decision Making in E-Commerce: A Case for Compensatory Decision Aids",

author = "Naveen Gudigantala and Jaeki Song and Donald Jones",

year = "2009",

language = "English",

pages = "72",

journal = "Transforming E-Business Practices and Applications: Emerging Technologies and Concepts: Emerging Technologies and Concepts",

}

TY - JOUR

T1 - Transforming Consumer Decision Making in E-Commerce: A Case for Compensatory Decision Aids

AU - Gudigantala, Naveen

AU - Song, Jaeki

AU - Jones, Donald

PY - 2009

Y1 - 2009

M3 - Article

SP - 72

JO - Transforming E-Business Practices and Applications: Emerging Technologies and Concepts: Emerging Technologies and Concepts

JF - Transforming E-Business Practices and Applications: Emerging Technologies and Concepts: Emerging Technologies and Concepts

ER -