Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: Initial evidence from the U.S. and South Korea

Vishag Badrinarayanan, Enrique P. Becerra, Chung Hyun Kim, Sreedhar Madhavaram

Research output: Contribution to journalArticlepeer-review

74 Scopus citations

Fingerprint

Dive into the research topics of 'Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: Initial evidence from the U.S. and South Korea'. Together they form a unique fingerprint.

Business & Economics