| Original language | English |
|---|---|
| Pages (from-to) | 404 - 411 |
| Journal | Journal of MacroMarketing |
| State | Published - 2012 |
Toward the Insitutionalization of Macromarketing: Sustainable Enterprise, Sustainable Marketing, Sustainable Development and the Sustainable Society
Shelby Hunt
Research output: Contribution to journal › Article › peer-review