Toward a More Nuanced Understanding of the Statistical Properties of a Median Split

Dawn Iacobucci, Steven Posavac, Frank Kardes, Matthew Schneider, Deidre Popovich

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	352-365
Journal	Journal of Consumer Psychology
DOIs	https://doi.org/10.1016/j.jcps.2014.12.002
State	Published - Oct 2015

Cite this

@article{1be98eceff0f436083a0d27082273592,

title = "Toward a More Nuanced Understanding of the Statistical Properties of a Median Split",

author = "Dawn Iacobucci and Steven Posavac and Frank Kardes and Matthew Schneider and Deidre Popovich",

year = "2015",

month = oct,

doi = "10.1016/j.jcps.2014.12.002",

language = "English",

pages = "352--365",

journal = "Journal of Consumer Psychology",

}

TY - JOUR

T1 - Toward a More Nuanced Understanding of the Statistical Properties of a Median Split

AU - Iacobucci, Dawn

AU - Posavac, Steven

AU - Kardes, Frank

AU - Schneider, Matthew

AU - Popovich, Deidre

PY - 2015/10

Y1 - 2015/10

U2 - 10.1016/j.jcps.2014.12.002

DO - 10.1016/j.jcps.2014.12.002

M3 - Article

SP - 352

EP - 365

JO - Journal of Consumer Psychology

JF - Journal of Consumer Psychology

ER -