Original language | English |
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Pages (from-to) | 352-365 |
Journal | Journal of Consumer Psychology |
DOIs | |
State | Published - Oct 2015 |
Toward a More Nuanced Understanding of the Statistical Properties of a Median Split
Dawn Iacobucci, Steven Posavac, Frank Kardes, Matthew Schneider, Deidre Popovich
Research output: Contribution to journal › Article › peer-review