Toward a More Nuanced Understanding of the Statistical Properties of a Median Split

Dawn Iacobucci, Steven Posavac, Frank Kardes, Matthew Schneider, Deidre Popovich

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)352-365
JournalJournal of Consumer Psychology
DOIs
StatePublished - Oct 2015

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