Toward a More Nuanced Understanding of the Statistical Properties of a Median Split

Dawn Iacobucci, Steven Posavac, Frank Kardes, Matthew Schneider, Deidre Popovich

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	352-365
Journal	Journal of Consumer Psychology
DOIs	https://doi.org/10.1016/j.jcps.2014.12.002
State	Published - Oct 2015

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title = "Toward a More Nuanced Understanding of the Statistical Properties of a Median Split",

author = "Dawn Iacobucci and Steven Posavac and Frank Kardes and Matthew Schneider and Deidre Popovich",

year = "2015",

month = oct,

doi = "10.1016/j.jcps.2014.12.002",

language = "English",

pages = "352--365",

journal = "Journal of Consumer Psychology",

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T1 - Toward a More Nuanced Understanding of the Statistical Properties of a Median Split

AU - Iacobucci, Dawn

AU - Posavac, Steven

AU - Kardes, Frank

AU - Schneider, Matthew

AU - Popovich, Deidre

PY - 2015/10

Y1 - 2015/10

U2 - 10.1016/j.jcps.2014.12.002

DO - 10.1016/j.jcps.2014.12.002

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EP - 365

JO - Journal of Consumer Psychology

JF - Journal of Consumer Psychology

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