Toward a model of political organization-public relationships: Antecedent and cultivation strategy influence on citizens' relationships with political parties

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Abstract

This study examined the organization-public relationship between citizens and their political parties against the backdrop of the 2008 presidential general election. Employing a telephone survey of registered voters (n = 508), we investigated the interaction of politically relevant relationship antecedents, relationship cultivation strategies used by political parties, perceptions of the organization- public relationship between voters and their party, and outcomes of the relationship to test amodel of political organization-public relationships (POPRs). Time, interpersonal trust, mediated communication, interpersonal communication, and dialogic communication emerged as significant predictors of POPR strength. The findings lay the groundwork for further investigation of POPRs.

Original languageEnglish
Pages (from-to)24-45
Number of pages22
JournalJournal of Public Relations Research
Volume23
Issue number1
DOIs
StatePublished - Jan 2011

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