TY - JOUR
T1 - Toward a model of political organization-public relationships
T2 - Antecedent and cultivation strategy influence on citizens' relationships with political parties
AU - Seltzer, Trent
AU - Zhang, Weiwu
N1 - Funding Information:
This research was made possible thanks to a grant from the TTU Department of Public Relations Michael G. and L. Marie Parkinson Fund for the Study of Public Relations. Correspondence should be sent to Trent Seltzer, College of Mass Communications, Box 43082, Lubbock, TX 79409-3082. E-mail: trent.seltzer@ttu.edu
PY - 2011/1
Y1 - 2011/1
N2 - This study examined the organization-public relationship between citizens and their political parties against the backdrop of the 2008 presidential general election. Employing a telephone survey of registered voters (n = 508), we investigated the interaction of politically relevant relationship antecedents, relationship cultivation strategies used by political parties, perceptions of the organization- public relationship between voters and their party, and outcomes of the relationship to test amodel of political organization-public relationships (POPRs). Time, interpersonal trust, mediated communication, interpersonal communication, and dialogic communication emerged as significant predictors of POPR strength. The findings lay the groundwork for further investigation of POPRs.
AB - This study examined the organization-public relationship between citizens and their political parties against the backdrop of the 2008 presidential general election. Employing a telephone survey of registered voters (n = 508), we investigated the interaction of politically relevant relationship antecedents, relationship cultivation strategies used by political parties, perceptions of the organization- public relationship between voters and their party, and outcomes of the relationship to test amodel of political organization-public relationships (POPRs). Time, interpersonal trust, mediated communication, interpersonal communication, and dialogic communication emerged as significant predictors of POPR strength. The findings lay the groundwork for further investigation of POPRs.
UR - http://www.scopus.com/inward/record.url?scp=78651240070&partnerID=8YFLogxK
U2 - 10.1080/1062726X.2010.504791
DO - 10.1080/1062726X.2010.504791
M3 - Article
AN - SCOPUS:78651240070
VL - 23
SP - 24
EP - 45
JO - Journal of Public Relations Research
JF - Journal of Public Relations Research
SN - 1062-726X
IS - 1
ER -