| Original language | English |
|---|---|
| Pages (from-to) | 453-72 |
| Journal | Kluwer Academic Publishers |
| State | Published - 2006 |
"Toward A General Theory of Marketing:Resource-Advantage Theory as an Extension of Alderson's Theory of Market Processes"
Shelby Hunt, Dennis Arnett
Research output: Contribution to journal › Article › peer-review