Toward A General Theory of Marketing: Resource-Advantage Theory as an Extension of Alderson’s Theory of Market Processes

Dennis Arnett; Shelby Hunt

Toward A General Theory of Marketing: Resource-Advantage Theory as an Extension of Alderson’s Theory of Market Processes

Business Administration

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Toward A General Theory of Marketing: Resource-Advantage Theory as an Extension of Alderson’s Theory of Market Processes
Publisher	Edward Elgar Publishing
State	Published - 2006

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title = "Toward A General Theory of Marketing: Resource-Advantage Theory as an Extension of Alderson{\textquoteright}s Theory of Market Processes",

author = "Dennis Arnett and Shelby Hunt",

year = "2006",

language = "English",

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publisher = "Edward Elgar Publishing",

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Toward A General Theory of Marketing: Resource-Advantage Theory as an Extension of Alderson’s Theory of Market Processes. / Arnett, Dennis ; Hunt, Shelby.

Toward A General Theory of Marketing: Resource-Advantage Theory as an Extension of Alderson’s Theory of Market Processes. Edward Elgar Publishing, 2006.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Toward A General Theory of Marketing: Resource-Advantage Theory as an Extension of Alderson’s Theory of Market Processes

AU - Arnett, Dennis

AU - Hunt, Shelby

PY - 2006

Y1 - 2006

M3 - Chapter

BT - Toward A General Theory of Marketing: Resource-Advantage Theory as an Extension of Alderson’s Theory of Market Processes

PB - Edward Elgar Publishing

ER -

Toward A General Theory of Marketing: Resource-Advantage Theory as an Extension of Alderson’s Theory of Market Processes

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