Original language | English |
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Title of host publication | Toward A General Theory of Marketing: Resource-Advantage Theory as an Extension of Alderson’s Theory of Market Processes |
Publisher | Edward Elgar Publishing |
State | Published - 2006 |
Toward A General Theory of Marketing: Resource-Advantage Theory as an Extension of Alderson’s Theory of Market Processes
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review