Toward A General Theory of Marketing: Resource-Advantage Theory as an Extension of Alderson’s Theory of Market Processes

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationToward A General Theory of Marketing: Resource-Advantage Theory as an Extension of Alderson’s Theory of Market Processes
PublisherEdward Elgar Publishing
StatePublished - 2006

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