To tweet or not to tweet…: Exploring Division I athletic departments social media policies.

Research output: Contribution to journalArticle

Abstract

Via their social-media postings, student-athletes are increasingly creating public relations issues for college athletic programs. With social media’s emergence as a popular communication tool, exploring the messages student-athletes receive from their athletic departments about social-media use is warranted. This research examined social-media policies in student-athlete handbooks from 159 NCAA Division I schools. Using thematic and textual analytic procedures, analysis revealed that policies heavily emphasize content restrictions and external monitoring and frame social media as laden with risk. The results suggest that social-media policies should be more reflexive to identify both positive and negative outcomes for student-athletes. In addition, athletic departments must assertively monitor social-media trends to ensure that policies and training stay relevant.
Original languageEnglish
Pages (from-to)492-513
JournalInternational Journal of Sport Communication
StatePublished - 2011

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