Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis

Dawn Iacobucci, Deidre Popovich, Georgios Bakamitsos, Steven Posavac, Frank Kardes

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)83-174
JournalFoundations and Trends in Marketing
DOIs
StatePublished - Dec 2015

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