Abstract
Plains Cotton Cooperative Association (PCCA) is a highly successful cotton cooperative that has consistently earned strong returns through value-added approaches. The case focuses on the strengths and linkages in PCCAs main businesses that have made it such a success. This provides an opportunity for students to apply value chain concepts and explore associated issues of vertical scope.
Original language | English |
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Pages (from-to) | 189-196 |
Number of pages | 8 |
Journal | International Food and Agribusiness Management Review |
Volume | 4 |
Issue number | 2 |
DOIs | |
State | Published - 2001 |