This Offer Self-Destructs in 3… 2… 1…: Improving the Effectiveness of “That’s-Not-All” Techniques in Promotional Emails.

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	39-56
Journal	Journal of Promotion Management
DOIs	https://doi.org/10.1080/10496491.2017.1346539
State	Published - 2018

Access to Document

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title = "This Offer Self-Destructs in 3… 2… 1…: Improving the Effectiveness of “That{\textquoteright}s-Not-All” Techniques in Promotional Emails.",

author = "Zijian Gong and Shannon Bichard",

year = "2018",

doi = "10.1080/10496491.2017.1346539",

language = "English",

pages = "39--56",

journal = "Journal of Promotion Management",

}

TY - JOUR

T1 - This Offer Self-Destructs in 3… 2… 1…: Improving the Effectiveness of “That’s-Not-All” Techniques in Promotional Emails.

AU - Gong, Zijian

AU - Bichard, Shannon

PY - 2018

Y1 - 2018

U2 - 10.1080/10496491.2017.1346539

DO - 10.1080/10496491.2017.1346539

M3 - Article

SP - 39

EP - 56

JO - Journal of Promotion Management

JF - Journal of Promotion Management

ER -