This Offer Self-Destructs in 3… 2… 1…: Improving the Effectiveness of “That’s-Not-All” Techniques in Promotional Emails.

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)39-56
JournalJournal of Promotion Management
DOIs
StatePublished - 2018

Fingerprint Dive into the research topics of 'This Offer Self-Destructs in 3… 2… 1…: Improving the Effectiveness of “That’s-Not-All” Techniques in Promotional Emails.'. Together they form a unique fingerprint.

Cite this