The Value of Competition: Competitive Balance as a Predictor of Attendance in Spectator Sports

Michael A. Levin, Robert McDonald

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)7-24
JournalInternational Journal of Sports Marketing qand Sponsorship
StatePublished - 2009

Fingerprint Dive into the research topics of 'The Value of Competition: Competitive Balance as a Predictor of Attendance in Spectator Sports'. Together they form a unique fingerprint.

Cite this