The value of competition: Competitive balance as a predictor of attendance in spectator sports

Michael A. Levin, Robert E. McDonald

Research output: Contribution to journalArticlepeer-review

16 Scopus citations

Abstract

This paper investigates the role of competitive balance among teams in a league in predicting attendance at spectator sporting events. It also controls for the demographic and economic characteristics of the league's markets, and changes in the number of teams in the league. The research relies on a sample that includes 707 non-major professional team seasonal win-loss records (12,956 games) from five sports, aggregated into 75 seasons to develop a model consistent with extant literature. The authors find that competitive balance and average income in the league's markets are significant predictors of eaguewide attendance.

Original languageEnglish
Pages (from-to)7-24
Number of pages18
JournalInternational Journal of Sports Marketing and Sponsorship
Volume11
Issue number1
DOIs
StatePublished - Oct 2009

Keywords

  • Attendance
  • Competitive balance
  • Consumer value
  • Non-major professional sports

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