The user's communication patterns on a mobile social network site

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

Given that users are simultaneously connected in multiple communication channels in a social networking service site (e.g., chat, message, and group message), we explore user's collective networking behavior. We collected the data from a mobile social networking site with 4.8 million registered users. The empirical estimation shows interesting results: (1) there are cross-effects across the communication channels: substitute effects for "chat and message" and complementary effects for "message and group message" and "chat and group message" (2) there is significant local network effect but global network effect is not observed, (3) users utilize communication channels for different purposes according to their networking activity level (conveying simple information vs. building sophisticated inter-relationship), and (4) we identify the distinct evolutionary trajectories of an individual user's networking behavior by channel: negative slopes for chat and message vs. upward trend for a group message. Our experimental study shows that we can better predict the word of mouth (WOM) effects by understanding users' collective networking behavior across diverse channels.

Original languageEnglish
Title of host publicationProceedings of the 7th Workshop on Social Network Mining and Analysis, SNA-KDD 2013
PublisherAssociation for Computing Machinery
ISBN (Print)9781450323307
DOIs
StatePublished - 2013
Event7th Workshop on Social Network Mining and Analysis, SNA-KDD 2013 - Chicago, IL, United States
Duration: Aug 11 2013Aug 14 2013

Publication series

NameProceedings of the 7th Workshop on Social Network Mining and Analysis, SNA-KDD 2013

Conference

Conference7th Workshop on Social Network Mining and Analysis, SNA-KDD 2013
CountryUnited States
CityChicago, IL
Period08/11/1308/14/13

Keywords

  • Cross-effects
  • Evolution of networking behavior
  • Mobile social network
  • Multiple communication channels

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  • Cite this

    Kim, Y. (2013). The user's communication patterns on a mobile social network site. In Proceedings of the 7th Workshop on Social Network Mining and Analysis, SNA-KDD 2013 [12] (Proceedings of the 7th Workshop on Social Network Mining and Analysis, SNA-KDD 2013). Association for Computing Machinery. https://doi.org/10.1145/2501025.2501037