The tweet life of Erin and Kirk: A gendered analysis of sports broadcasters’ self- presentation on Twitter

Melinda Weathers, James Sanderson, Pauline Matthey, Alexa Grevious, Maggie Tehan, Samantha Warren

Research output: Contribution to journalArticlepeer-review

Abstract

Social media have been embraced by the sports world at an extraordinary pace and,<br>as such, have become a viable avenue for sports broadcasters to redefi ne their roles<br>as celebrities. However, given the differences in the ways females and males are utilized<br>in sports broadcasts, it is plausible that differences also exist in how they present<br>themselves. This study employed content analyses, guided by Goffman’s (1959) seminal<br>theory of self- presentation to compare Erin Andrews and Kirk Herbstreit’s tweets<br>during the 2012– 2013 college football season. Findings indicate that both broadcasters’<br>self- presentation fell along traditional gender lines, as Andrews primarily discussed<br>personal items, whereas Herbstreit largely provided sports- related commentary and<br>analysis. The results suggest that although Twitter provides an avenue for female<br>sports broadcasters to break down gender barriers, it currently serves to reify their<br>subordinate sports- media ro
Original languageEnglish
Pages (from-to)1-24
JournalJournal of Sports Media
StatePublished - 2014

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