TY - JOUR
T1 - The tweet life of Erin and Kirk: A gendered analysis of sports broadcasters’ self- presentation on Twitter
AU - Weathers, Melinda
AU - Sanderson, James
AU - Matthey, Pauline
AU - Grevious, Alexa
AU - Tehan, Maggie
AU - Warren, Samantha
PY - 2014
Y1 - 2014
N2 - Social media have been embraced by the sports world at an extraordinary pace and,as such, have become a viable avenue for sports broadcasters to redefi ne their rolesas celebrities. However, given the differences in the ways females and males are utilizedin sports broadcasts, it is plausible that differences also exist in how they presentthemselves. This study employed content analyses, guided by Goffman’s (1959) seminaltheory of self- presentation to compare Erin Andrews and Kirk Herbstreit’s tweetsduring the 2012– 2013 college football season. Findings indicate that both broadcasters’self- presentation fell along traditional gender lines, as Andrews primarily discussedpersonal items, whereas Herbstreit largely provided sports- related commentary andanalysis. The results suggest that although Twitter provides an avenue for femalesports broadcasters to break down gender barriers, it currently serves to reify theirsubordinate sports- media ro
AB - Social media have been embraced by the sports world at an extraordinary pace and,as such, have become a viable avenue for sports broadcasters to redefi ne their rolesas celebrities. However, given the differences in the ways females and males are utilizedin sports broadcasts, it is plausible that differences also exist in how they presentthemselves. This study employed content analyses, guided by Goffman’s (1959) seminaltheory of self- presentation to compare Erin Andrews and Kirk Herbstreit’s tweetsduring the 2012– 2013 college football season. Findings indicate that both broadcasters’self- presentation fell along traditional gender lines, as Andrews primarily discussedpersonal items, whereas Herbstreit largely provided sports- related commentary andanalysis. The results suggest that although Twitter provides an avenue for femalesports broadcasters to break down gender barriers, it currently serves to reify theirsubordinate sports- media ro
M3 - Article
SP - 1
EP - 24
JO - Journal of Sports Media
JF - Journal of Sports Media
ER -