Understanding the timing of final charitable bequest decisions permits nonprofits to co-ordinate their marketing efforts to correspond with donor decision-making. Using probate data from Australia and longitudinal survey data from the USA, this paper seeks to identify the timing of decisions that resulted in realized charitable bequests. We find evidence that charitable transfers result mostly from decisions that occur during the last 5years of life and at the oldest ages. Charitable plans made earlier in life are often discarded.
|Number of pages||7|
|Journal||International Journal of Nonprofit and Voluntary Sector Marketing|
|State||Published - Aug 2015|