The Theoretical Foundations of Strategic Marketing and Marketing Strategy: Foundational Premises, R-A Theory, Three Fundamental Strategies, and Societal Welfare

Shelby Hunt

Research output: Contribution to journal › Article › peer-review

Original languageEnglish
Pages (from-to)61 - 77
JournalAMS Review
StatePublished - 2015

Fingerprint Dive into the research topics of 'The Theoretical Foundations of Strategic Marketing and Marketing Strategy: Foundational Premises, R-A Theory, Three Fundamental Strategies, and Societal Welfare'. Together they form a unique fingerprint.

Cite this