The social buyer: A framework for the dynamic role of social media in organizational buying

Brandon Gustafson, Nadia Pomirleanu, Babu John Mariadoss

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Business Research
State	Published - Dec 2019

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@article{0763607561484db9a351bc64c0939d86,

title = "The social buyer: A framework for the dynamic role of social media in organizational buying",

author = "Brandon Gustafson and Nadia Pomirleanu and {John Mariadoss}, Babu",

year = "2019",

month = dec,

language = "English",

journal = "Journal of Business Research",

publisher = "Journal of Business Research",

}