Original language | English |
---|---|
Title of host publication | The Service-Dominant Logic of Marketing |
Subtitle of host publication | Dialog, Debate, and Directions |
Publisher | Taylor and Francis |
Pages | 67-84 |
Number of pages | 18 |
ISBN (Electronic) | 9781315699035 |
ISBN (Print) | 9780765614919 |
State | Published - Dec 18 2014 |
The service-dominant logic of marketing: Theoretical foundations, pedagogy, and resource-advantage theory
Shelby D. Hunt, Sreedhar Madhavaram
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
14
Scopus
citations