The service-dominant logic of marketing: Theoretical foundations, pedagogy, and resource-advantage theory

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

11 Scopus citations
Original languageEnglish
Title of host publicationThe Service-Dominant Logic of Marketing
Subtitle of host publicationDialog, Debate, and Directions
PublisherTaylor and Francis
Pages67-84
Number of pages18
ISBN (Electronic)9781315699035
ISBN (Print)9780765614919
StatePublished - Dec 18 2014

Fingerprint

Dive into the research topics of 'The service-dominant logic of marketing: Theoretical foundations, pedagogy, and resource-advantage theory'. Together they form a unique fingerprint.

Cite this