The service-dominant logic of marketing: Theoretical foundations, pedagogy, and resource-advantage theory

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

11 Scopus citations

Original language	English
Title of host publication	The Service-Dominant Logic of Marketing
Subtitle of host publication	Dialog, Debate, and Directions
Publisher	Taylor and Francis
Pages	67-84
Number of pages	18
ISBN (Electronic)	9781315699035
ISBN (Print)	9780765614919
State	Published - Dec 18 2014

Cite this

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title = "The service-dominant logic of marketing: Theoretical foundations, pedagogy, and resource-advantage theory",

author = "Hunt, {Shelby D.} and Sreedhar Madhavaram",

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AU - Madhavaram, Sreedhar

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